1210 Bonded Online Retail Import Guide

1. What is 1210 Bonded Online Retail Import?

1210 is the customs supervision code for bonded online retail import for personal cross-border purchases. Goods stock in a bonded warehouse first, then exit on consumer orders — balancing inventory readiness and retail clearance.

Policy: duty exempt; VAT and consumption tax charged at 70%; personal annual cross-border quota; goods must be on the positive list and supervised as personal articles.

2. Who and What Fits?

For filed cross-border e-commerce enterprises, brands and service providers with positive-list goods — beauty, mother & baby, food, wine, FMCG and more.

• Brands and marketplace sellers needing domestic bonded stocking for faster fulfillment
• Importers preferring retail-order exit over immediate general-trade duty
• Wine/perfume categories needing Chinese labeling and kitting
• Companies comparing 9610 direct purchase vs 1210 stocking (ask our customs team)

3. Standard Port-Warehouse-Delivery Chain

Based on Yunxiu’s published standard SLAs:

1. Enterprise product filing (~1–2 business days) → overseas pickup/ship (~1–2 business days)
2. Port classification & machine check → drayage into Yunxiu bonded warehouse
3. Inbound putaway (~1 business day) → pick/pack (within 24 hours)
4. Customs release → courier pickup, ~1–3 calendar days to consumers

Filing timeliness target 99.9%; 60+ SKUs/day; enterprise filing lists typically within 3 business days.

4. vs Consolidated Declaration & CIIE Modes

Consolidated declaration serves bonded domestic sale and B2B distribution under general trade; zone warehousing/transport/insurance may be excluded from dutiable value. 1210 serves personal cross-border retail quota scenarios.

CIIE exhibition mode focuses on 6+365 exhibition conversion with separate quota/ledger rules — collaborable in the same park but declared under different models.

5. Related Services